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	<title>Needling the Haystack</title>
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	<link>http://needlingthehaystack.com</link>
	<description>Poking holes in PR/marketing misconceptions and looking for new ways to get things done</description>
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		<title>Needling the Haystack</title>
		<link>http://needlingthehaystack.com</link>
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		<item>
		<title>The Financial Fallacy of a Services Business</title>
		<link>http://needlingthehaystack.com/2011/10/04/financial_fallacy/</link>
		<comments>http://needlingthehaystack.com/2011/10/04/financial_fallacy/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 16:44:55 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[services business]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=126</guid>
		<description><![CDATA[In my years in the PR agency business, it’s become clear that people within services businesses are seen as money-hungry sharks. Certainly some of the time, this is true. But, now that I run my own company I am enthralled by just how often I can hear in someone’s voice that they are sure I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=126&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">money-hungry</media:title>
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		<item>
		<title>You lean on me, I’ll lean on you…or not?</title>
		<link>http://needlingthehaystack.com/2011/03/24/lean-on-me/</link>
		<comments>http://needlingthehaystack.com/2011/03/24/lean-on-me/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 21:38:00 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=120</guid>
		<description><![CDATA[This is a guest post by the lovely and talented, Julia Stemerman. &#8220;I get by with a little help from my friends.&#8221; We all know this quote and I found it to be especially true as I decided to move halfway across the world for two years. In October 2008, when I left for Barcelona, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=120&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2011/03/24/lean-on-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Julia Stemerman in Napa</media:title>
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		<item>
		<title>Don&#8217;t Trade Up</title>
		<link>http://needlingthehaystack.com/2011/02/16/dont-trade-up/</link>
		<comments>http://needlingthehaystack.com/2011/02/16/dont-trade-up/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 21:57:25 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=113</guid>
		<description><![CDATA[There is a common practice in the world of service providers – the idea of “trading up.” Basically, work with a smaller fish at a lower budget to get the skills and then trade up to a bigger fish with more money. From the looks of things, it sounds like the best possible way to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=113&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2011/02/16/dont-trade-up/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">julzie</media:title>
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			<media:title type="html">money-hungry</media:title>
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		<item>
		<title>The Labs are open for testing</title>
		<link>http://needlingthehaystack.com/2010/06/23/labsopen/</link>
		<comments>http://needlingthehaystack.com/2010/06/23/labsopen/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 02:19:32 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=85</guid>
		<description><![CDATA[Inner Circle Labs was founded in January 2010 but it became a real place on Tuesday June 15th when all the allen wrench duties, unloading of U-Haul trucks full of chairs and whiteboard hanging was completed and the WiFi was turned on. Starting a company is an exciting, risky, rewarding, stressful experience – I like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=85&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2010/06/23/labsopen/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	
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			<media:title type="html">julzie</media:title>
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			<media:title type="html">Living Room</media:title>
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			<media:title type="html">Julz spot</media:title>
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			<media:title type="html">Conference Room</media:title>
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			<media:title type="html">Kitchen and Lounge</media:title>
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			<media:title type="html">Office w Jukebox</media:title>
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	</item>
		<item>
		<title>Inner Circle Labs WorkAway Week: What I Learned</title>
		<link>http://needlingthehaystack.com/2010/05/28/workaway-week/</link>
		<comments>http://needlingthehaystack.com/2010/05/28/workaway-week/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:56:10 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=72</guid>
		<description><![CDATA[For the first time in our short company history, we did a WorkAway week. This is a program we hope to sponsor annually. The idea, bring the whole team and work/play somewhere remote for a week. We are just wrapping up a week in the North Shore of Oahu in Hawaii. This lovely house is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=72&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2010/05/28/workaway-week/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/855c327af56f2866006820a927e75139?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">julzie</media:title>
		</media:content>

		<media:content url="http://needlingthehaystack.files.wordpress.com/2010/05/dscn5978.jpg?w=300" medium="image">
			<media:title type="html">Inner Circle team hamming it up</media:title>
		</media:content>
	</item>
		<item>
		<title>Storytelling Lesson from a Winemaker</title>
		<link>http://needlingthehaystack.com/2010/04/20/storytelling-lesson-from-a-winemaker/</link>
		<comments>http://needlingthehaystack.com/2010/04/20/storytelling-lesson-from-a-winemaker/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 22:11:42 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[winemaking]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=67</guid>
		<description><![CDATA[Maybe I have been doing this for too long but it seems like every time I turn around I hear something totally non-related that instantly makes me think of the PR business. A recent example came up at a lovely tasting at White Cottage Ranch on Howell Mountain (@whitecottage on Twitter): artisan wine making.  Michael, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=67&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2010/04/20/storytelling-lesson-from-a-winemaker/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">julzie</media:title>
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			<media:title type="html">Wine Grapes</media:title>
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	</item>
		<item>
		<title>Ready to grow</title>
		<link>http://needlingthehaystack.com/2010/01/25/ready-to-grow/</link>
		<comments>http://needlingthehaystack.com/2010/01/25/ready-to-grow/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 23:02:24 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[anewway]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=59</guid>
		<description><![CDATA[This is a call for people tired of the old and looking for something new in the marketing/communications/PR business. The industry is moving in a dangerous direction – commoditization, becoming an off-the-shelf item to be dissected and sold to the lowest bidder. For too long, PR has been the fireman who drops in to put [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=59&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2010/01/25/ready-to-grow/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">julzie</media:title>
		</media:content>

		<media:content url="http://needlingthehaystack.files.wordpress.com/2010/01/diamond-in-rough1.jpg?w=300" medium="image">
			<media:title type="html">diamond in rough</media:title>
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	</item>
		<item>
		<title>This Halloween, Dress Like a Marketing Moron</title>
		<link>http://needlingthehaystack.com/2009/10/30/this-halloween-dress-like-a-marketing-moron/</link>
		<comments>http://needlingthehaystack.com/2009/10/30/this-halloween-dress-like-a-marketing-moron/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:02:16 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=55</guid>
		<description><![CDATA[In the spirit of Halloween, dress like a marketing moron. Think of the wackiest, most ridiculously not-attached-to-your-business-needs idea and bring it to your team the next time you talk to them.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=55&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2009/10/30/this-halloween-dress-like-a-marketing-moron/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">julzie</media:title>
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	</item>
		<item>
		<title>Give Wea Nother Try</title>
		<link>http://needlingthehaystack.com/2009/10/21/give-wea-nother-try/</link>
		<comments>http://needlingthehaystack.com/2009/10/21/give-wea-nother-try/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:47:59 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[young professional]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=46</guid>
		<description><![CDATA[And, the worst trend of all that I am hearing now; people are wondering if the flaws we are seeing in the industry are not fixable. They think it might be time to abandon ship. Here are three reasons I think everyone should give the public relations business another chance.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=46&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2009/10/21/give-wea-nother-try/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">julzie</media:title>
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		<item>
		<title>Fire A Client Today</title>
		<link>http://needlingthehaystack.com/2009/10/02/fire-a-client-today/</link>
		<comments>http://needlingthehaystack.com/2009/10/02/fire-a-client-today/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 16:15:28 +0000</pubDate>
		<dc:creator>Julie Crabill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#fireaclienttoday]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Mark Johnson]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sequoia Capital]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Tom Foremski]]></category>

		<guid isPermaLink="false">http://needlingthehaystack.com/?p=29</guid>
		<description><![CDATA[You have lost a lot of clients – it hurt and required an intense reconsideration of how you managed your business. What would one more client loss mean at this point? You should fire a client.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=needlingthehaystack.com&amp;blog=9039465&amp;post=29&amp;subd=needlingthehaystack&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://needlingthehaystack.com/2009/10/02/fire-a-client-today/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
	
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			<media:title type="html">julzie</media:title>
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