http://needlingthehaystack.com/2009/09/28/mind-the-gap/ Poking holes in PR/marketing misconceptions and looking for new ways to get things done Wed, 05 Oct 2011 01:04:46 +0000 hourly 1 http://wordpress.com/ http://needlingthehaystack.com/2009/09/28/mind-the-gap/#comment-17 Mon, 28 Sep 2009 22:58:38 +0000 http://needlingthehaystack.com/?p=26#comment-17 Very interesting post, Julie. It’s so much easier to execute on the PR side when you have an inroad with the product folks and actually UNDERSTAND what it is you’re bringing to the press. Diving deeper and getting beyond the surface messaging is what makes PR great – and makes things easier on the product/marketing relationship.

]]> http://needlingthehaystack.com/2009/09/28/mind-the-gap/#comment-16 Mon, 28 Sep 2009 21:27:46 +0000 http://needlingthehaystack.com/?p=26#comment-16 Wow! Well said and brutally honest. I might add in a 6th to your list: hire some product people on your marketing team. It’s so much more common for product peeps to be involved with marketing than vice-versa it seems and the skills that a PM has (prioritizing, understanding development schedules, planning releases, etc.) are rarely found on a PR team.

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