Comments on: Relationship Reality: Stop Asking Who I Know at USA Today

By: Kate

Kate — Thu, 12 Nov 2009 02:31:27 +0000

^5 – this post rocks. It should be printed out and handed to every CEO of every consumer tech company on the planet. (Or, maybe sent to their iPhones to save the trees.) Reposting…

By: Web Feet Integrated Marketing » Blog Archive » Five Questions To Ask A Potential PR Firm

Sat, 19 Sep 2009 07:11:02 +0000

[...] In Julie’s blog post, Relationship Reality: Stop Asking who I Know at USA Today, she reminds companies on the hunt for a PR firm that press relationships are table stakes: any [...]

By: Sheri Benjamin

Sheri Benjamin — Sat, 19 Sep 2009 03:26:27 +0000

I always knew you’d be a star in this biz, because you simply tell it like it is! Now, how you get the crazy folks at Sequoia to stop telling their portfolio companies that they don’t need a PR firm anymore because “social media is free”?

By: Krista Wierzbicki

Krista Wierzbicki — Fri, 18 Sep 2009 15:46:10 +0000

Couldn’t be more accurate. Nice Post! Every time I get the question, “Don’t you know him at the WSJ?” OR “Why wouldn’t he write that story for you if you have a relationship?” Well, umm, because what you’re pitching me isn’t a story his readers are interested in and to maintain that relationship I need to give him something he cares about.

By: Doug Haslam

Doug Haslam — Fri, 18 Sep 2009 12:53:59 +0000

Great stuff, Julie– I have been knocking what I call “Rolodex PR” for years now. Who you know is great, but if it’s the first thing you ask a PR agency, you don;t know what you are doing– or more importantly, what they do.

By: Scott Gulbransen

Scott Gulbransen — Thu, 17 Sep 2009 21:09:11 +0000

Bravo Julie! Right on all fronts!

By: Julia

Julia — Thu, 17 Sep 2009 17:45:23 +0000

Another great post, Julie! Sometimes companies drink their own kool-aid too much and can’t see their products for what they are. I think instead of a PR person who knows every Tom, Dick and Sue, they need a partner, as you said, who will support them through every step of the way, honestly and constructively (Dr. Phil style, hehe).

By: Stephanie

Stephanie — Wed, 16 Sep 2009 21:44:47 +0000

Amen to this. Also, I suggest alternate title #1 to say “Relationships are like assholes, everybody has one… and the all stink.”